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Elements for a hit ecommerce website
By: Garima Saluja, Thu Oct 28th, 2010
The sense of eye sight plays a very important role in the success of the website, it is generally known as visual effect. The website should look pleasing and attractive and for that the copy, content, images, graphics and animations have to be balanced and synchronized. The overall looks of the website should be presentable and not as everything is clustered on the website in a disorganized manner. A website should look reliable and professional. And the act of traveling through the website should be smooth. Easy navigation plays a vital role in the success of the website. When a visitor visits your website he should get the relevant information which he wants in the least number of clicks. Generally it is better to keep the description of the product or service in the third tier so that the visitor can access them on the third click. The layout of the ecommerce web design should be simple and understandable so that the visitors do not find themselves lost in the jumble of icons and irrelevant content.
The last step in the ecommerce website design is closing the deal, when any buyer visits your website; the last step in the process is to check out. Thus you need the last step to be the main in which you have to maintain the contact with the prospective buyer. This is the main issue that the full process should be as simple as possible as if the last step is tailed off, you might lose a buyer/ potential customer. There should be detailed description of the product, as they cannot be touched, are intangible thus the visitors should get detailed information about the product. Visually it could be very colorful and attractive but the buyer would not buy it unless he gets convinced with the features and the quality.
The visitors would not invest in your company unless they get the assurance that the details they are going to provide you for making the purchase would not be misused. The website gives the assurance that the threat of financial security is going to come in the minds of the buyers. There are chances that the username and the password get in wrong hands and they might misuse them. Thus the businesses can assure online security through SSL and other modes of secured payments like pay pal. While planning to set up an ecommerce web design, the above mentioned issue has to be given utmost importance.
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